Our Work
Our Work
Our Work testifies, our commitment to excellence.
Done in a three-phase series, the impact evaluations were conducted for Tata Metaliks, in measuring the result performance of CSR intervention projects in thematic areas of - Education, Skill Development, Water and Sanitation, Entrepreneurship and Environment, undertaken by the company to improve the lives of the community people in and around the neighbourhood of their production plant area location of West Medinipur District in West Bengal.
​
The study applied both quantitative and qualitative research tools upon randomised statistically valid sample size of respondents of beneficiary and stakeholders’ audiences - using indicators to analyse feedback in the Theory of Change result framework.
​
In summarising the findings, the studies provided recommendation to better address the development challenges in creating sustainable social and environmental values, including showcased examples of best practices evidence proof for replicable reference.
As part of HSBC India’s community initiative investment for Women Empowerment through enterprise building in food vending services, a foundational market scoping study was done in cities of Bengaluru, Hyderabad and Gurugram.
​
The city surveys of the potential consumers identified opportunities in terms of 4Ps of marketing – including understanding of consumer’s food preferences, service & need gaps, competitive dynamics etc. helping to craft product propositions with differentiated offerings and take informed decisions in formulating marketing strategies to secure market entry and expansion.
​
The exercise also curated category insights on supply and demand value chain elements, scope for innovation, technology application and embedding sustainability features in the implementation model.
Adding to the HSBC India’s community initiative program endeavour of Women Entrepreneurship through enterprise led food vending retail - creating a unique brand identity of logo and its various creative expression designs, were undertaken to convey the service’s core essence, values and voice.
​
A brand style book was alongside developed, in serving as a comprehensive manual to guide consistency and coherence in all brand communicationapplications across channels and formats.
​
The guide contained instructions on the use of brand assets like logo, color palettes, typography and imagery, ensuring that all creative outputs align with the enterprise brand's standards and ethos uniformly.